About me
6 years designing digital products that work for people and proving it with data.
I started as a graphic designer and became obsessed with why people behave the way they do online. That obsession turned into a career in UX/UI building products for startups, creative agencies, fintech, EdTech, oil & gas, government, and e-commerce across the US and Colombia.
My approach
I believe the best design is the one you don’t notice, because it simply works. I start by listening to users, developers, stakeholders, and data, avoiding assumptions until I see real behavior. Then I map, wireframe, test, and iterate, always validating the solution before focusing on visuals.
Accessibility is a core principle in every project, not a checklist. I continuously learn from collaboration, testing, and AI tools, and I share that knowledge to help teams build better products.
What I do
My work spans research, design, and delivery from the first user interview to the final developer handoff.
UX Research & Strategy
User Interviews & Usability Testing / Competitive Analysis / User Journey Mapping / Information Architecture / Heuristic Evaluation
UI & Product Design
Wireframing & Prototyping / Design Systems / Responsive Design / WCAG Accessibility / Figma / Framer / Webflow / Visual Hierarchy & CRO
Web & Platform Design
Web Redesign / Landing Pages / B2B & B2C Platforms / Shopify / WordPress / Elementor / Email Marketing Design / Klaviyo
Mobile App Design
iOS & Android App Design / App Prototyping / Accessibility-First Mobile UX / Design Handoff & Dev Specs / Agile & Jira Workflows
How I work
Every project follows the same principle: understand first, design second, measure always.
01
Listen & Learn
I start by absorbing everything user interviews, stakeholder goals, analytics, competitive benchmarks. No assumptions. I learn from every person in the room, especially developers and PMs who see problems I might miss.
02
Map & Define
I map user journeys, define the real problem (not the assumed one), structure the information architecture, and align design goals with business objectives all before opening Figma.
03
Design, Test & Iterate
From lo-fi wireframes to high-fidelity prototypes tested with real users, refined based on real feedback. WCAG accessibility is built in from the first frame, not added at the end. I share work early and often.
04
Deliver & Measure
Clean handoff with full Figma specs, design tokens, and documentation. Then I stay curious, tracking what the data says post-launch, sharing learnings with the team, and always asking what we'd do differently next time.
Results that speak