Industry
E-commerce · Food & Beverage
Client
Casa Wagyu
Super Bowl Campaign, CRO Strategy & E-commerce Optimization for Casa Wagyu
Designing for Conversion at Scale
This project combined UX/UI design, conversion optimization, and campaign strategy for Casa Wagyu’s Super Bowl LX initiative. I led the design of a high-conversion e-commerce experience while defining a CRO plan and user flow strategy to maximize sales during a peak demand event. The approach focused on reducing friction, guiding users through a streamlined purchase journey, and leveraging event-driven urgency to increase conversion rates. The project demonstrates a shift from UI execution to strategy-driven design focused on measurable impact.
Results
The implementation of the campaign strategy and CRO plan improved the overall performance of the e-commerce experience during a high-demand event. Increased conversion rate during campaign period Growth in total sales compared to baseline Improved checkout completion rate Reduced friction across the purchase flow This project expanded the role from interface design into product and growth strategy, aligning user experience decisions with measurable business outcomes.
